This would be my second time on the border between Chad and Sudan. It’s been a year since war broke out in Sudan and one of the few ways to get to the heart of the story has been through its western ...
Good communication is not loud. It is precise. It listens. And it leaves room for dignity.
I began as a journalist, drawn to stories and to the weight of telling them responsibly. As BBC Senior African Correspondent, I learned that the most consequential skill in any room is not speaking. It is knowing what to ask, when to stop, and whose voice the moment requires.
That instinct has never left me. Over time, my work moved from newsrooms into the spaces where communication carries the highest consequence humanitarian response, global health policy, institutional leadership. I became interested in a specific problem: how organisations and leaders with genuinely important things to say often fail to say them in ways that land, persuade, or last.
That is the problem I work on.
I see communication not simply as a function of institutions, but as part of the infrastructure of leadership itself. The words we choose, the stories we elevate, and the voices we include shape how decisions are understood and whether trust can take root.
Today I advise institutions and leaders on strategic communications, shaping narratives for flagship reports, building communication strategies for moments of crisis or transition, and ensuring that evidence reaches the people who need to act on it. I also facilitate and moderate high-level convenings: policy dialogues, ministerial forums, global conferences where ideas need structure and rooms need holding.
What I bring to both is the same thing: a journalist's instinct for what is true, what matters, and what the audience actually needs to hear.
Where the work began.
Journalism & Storytelling
Award-winning journalist. Former BBC News Senior Correspondent. First recipient of the Michael Elliott Award for Excellence in African Storytelling, awarded by the International Center for Journalists. United Nations Dag Hammarskjöld Fellow.
What the work looks like now.
Strategic Comms & Leadership Dialogue
Strategic communications advisory. Narrative development for global reports and campaigns. Facilitation and moderation of high stakes convenings. Leadership communications coaching. Across global health, humanitarian action, governance, and development - and wherever the stakes are high enough to warrant precision.
Mercy Juma
Founder and CEO
SELECTED RECOGNITION
Michael Elliott Award for Excellence in African Storytelling
ICJ
First recipient — awarded by the International Center for Journalists
United Nations Dag Hammarskjöld Fellowship
UN
Awarded by the United Nations
Senior African Correspondent
BBC
WRITING
I write to think in public, about communication, power, storytelling, and the human realities beneath policy. Not on a schedule. When something is worth saying.
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